The Kubler-Ross Change Curve

What It Is and Why It Matters

When something big changes at work – like a restructure, new boss, or a new way of doing things – people don’t just get on with it straight away. The Kübler-Ross Change Curve is basically a map of the emotional rollercoaster most of us go through when faced with big changes.

The Stages

Denial
“Nah, this won’t really happen.”
People ignore the change, pretend it’s not a big deal, or hope it’ll just go away.

Anger
“Why is this happening? Who thought this was a good idea?”
Folks get cranky, frustrated, or start blaming others. You’ll hear a lot of grumbling.

Bargaining
“Can we just do it the old way for a bit longer?”
This is when people try to cut deals or find shortcuts to avoid the new stuff.

Depression
“What’s the point? This sucks.”
Morale drops. People might be flat, unmotivated, or just over it.

Acceptance
“Alright, let’s get on with it.”
Eventually, most people come around, start to adapt, and might even find some upsides.

And just so you know, people don’t always go through these stages in order. Some might skip a stage, others might get stuck for a while, and everyone moves at their own pace.

Why Should You Care?

It’s Normal
When your team pushes back or seems a bit down, it’s not just them being difficult. It’s a normal part of dealing with change.

You Can Help

• If you know where your team’s at on the curve, you can support them better.
• If they’re in denial, keep things clear and honest – don’t sugar-coat it.
• If they’re angry, let them vent and show you’re listening.
• If they’re stuck or flat, check in, offer support, and remind them it’ll get better.

Plan Your Moves
You can plan your communication and support around where people are at. Maybe run a few extra team catch-ups, offer some training, or just be around for a chat.

Build Trust
When you show you get what people are feeling and you’re there to help, it builds trust. People are more likely to get on board with the change (even if they grumble a bit first).

Keep the Team Together
The curve helps you spot when people are struggling, so you can stop little issues from turning into big dramas.

Bottom line

The Change Curve is a handy reminder that change is a journey, not a switch you flick. If you ride the bumps with your team, listen, and support them, you’ll all get to the other side in better shape-and maybe even stronger than before.